Operating either as a full extension of the brand or working in tandem with existing brand teams to develop clear partnership goals, offer strategic oversight, and work toward long-term value creation.

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Defining a clear partnership thesis aligned with brand positioning, business objectives, and long-term value creation.

Structuring and negotiating clear, balanced, commercially sound agreements.

Deal Structuring & Negotiation

Partnership Strategy

Partner Mapping

Partnership Strategy

Defining a clear partnership thesis aligned with brand positioning, business objectives, and long-term value creation.

Partner Mapping

Identifying, sourcing, and assessing brands, talent, and collaborators for strategic fit, cultural alignment, and commercial viability.

Legal Leadership

Deal Structuring & Negotiation

Structuring and negotiating clear, balanced, commercially sound agreements.

Legal Leadership

Activation & Delivery

Lawyer-led guidance across contracts, IP, licensing, usage rights, and brand protection.

Activation & Delivery

Leading and overseeing launches, campaigns, and experiences from concept to execution, ensuring cohesion across physical and digital touchpoints.

Lawyer-led guidance across contracts, IP, licensing, usage rights, and brand protection.

Identifying, sourcing, and assessing brands, talent, and collaborators for strategic fit, cultural alignment, and commercial viability.

Leading and overseeing launches, campaigns, and experiences from concept to execution, ensuring cohesion across physical and digital touchpoints.

We lead strategy, cross-functional management, and hands-on execution across the full partnership lifecycle, including:

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  • Co-branded collaborations

  • Long-term talent, celebrity, and KOL partnerships

  • Expert and industry-adjacent partnerships

  • Community-led activations and physical residencies

  • Cultural programming across digital and physical spaces

Where strategically aligned, we also design tailored partnership models, including equity participation, advisory roles, and long-term collaboration models.

Partnerships may take many forms, including:

Partnerships may take many forms, including:

  • Co-branded collaborations

  • Long-term talent, celebrity, and KOL partnerships

  • Expert and industry-adjacent partnerships

  • Community-led activations and physical residencies

  • Cultural programming across digital and physical spaces

Where strategically aligned, we also design tailored partnership models, including equity participation, advisory roles, and long-term collaboration models.