Who We Are
An Integrated Approach to Strategic Partnerships
We are a full-service strategic partnerships studio that develops meaningful collaborations for brands across the consumer landscape.
Our approach integrates strategy, relationship-driven sourcing, legal leadership, and seamless execution to create impactful partnerships that broaden influence and enhance long-term brand value.
Two founders. One integrated practice.
Christina Tadin
Christina is a brand strategist and partnerships advisor with deep experience helping emerging and established consumer brands grow through thoughtful storytelling, strategic collaborations, and community-led marketing.
She specializes in building and activating partnership ecosystems — connecting brands with talent, platforms, and capital to drive relevance, credibility, and sustained growth.
An active angel investor and co-founder of a female-focused investing network, Christina brings a highly connected, relationship-driven approach. Her work is informed by close relationships with founders, operators, and investors — enabling partnerships that are not only creatively compelling, but strategically durable.
Nena Burchard
Nena is a consumer brand and M&A lawyer with over a decade of experience structuring and negotiating complex strategic partnerships.
Her background spans beauty, wellness, luxury, food & beverage, and lifestyle — advising global brands through moments of scale, transformation, and long-term value creation.
Known for her precision and cross-functional perspective, Nena bridges legal rigor with strategic intent — ensuring that partnerships are thoughtfully designed, clearly structured, and built to protect and enhance brand equity.